Oura Crew | May 23, 2018

New Oura Privacy Policy and GDPR

The new European General Data Protection Regulation (GDPR) will be enforced starting May 25, 2018. Oura Health is a European company and we will be compliant with the new regulation. This blog post is an introduction to our new Privacy Policy and what it means for you.

Our new Privacy Policy aims to be more transparent regarding your relationship with us and give you more control over your data and privacy. We take protecting your privacy and your personal data very seriously. Regardless of where you live (be it the EU or the United States or any other country), we adhere to the same high standards of privacy protection and data processing.

Here is an overview of what happens when you use the Oura ring, the Oura app and Oura Cloud:

Summary of the Privacy Policy

We recommend that you read through the full Privacy Policy. Below are some of the most important points from the Privacy Policy.

How and why we process your personal data

The metrics you track with your Oura ring are truly personal. That is the driving force behind what we do: to empower you to track, understand and optimize your sleep and recovery. The Oura ring and app cannot do it without getting to know you very closely.

That said, we only ask you to give the information that is necessary for the Oura ring and app to work optimally. We ask you to give your personal details, such as height and weight, because they are used in our activity calculations to give you more accurate feedback.

Please note that your data may be considered health data under some jurisdictions.

How we protect your privacy

Your data is stored according to industry best practices and handled with care and respect. The data gathered by the Oura ring is stored on our servers located within the EU.

We use aggregated and anonymized data to make our services better, to gain insights into improving sleep and recovery and communicating about our findings to the Oura community.

What are your rights regarding your data

We have updated our systems and processes so that you have more control of you data. You can, for example, ask for your information to be deleted from our systems after you have stopped using the Oura ring. The full Privacy Policy has more information about your rights, such as the right to erasure.

How you can control what messages you receive from us

You can also control what messages you get from us. At the end of our emails you will find the option to unsubscribe from receiving them. We’ll also add the ability to limit the number of messages you get in the Oura app. Please note that important emails or in-app messages will be sent to you if they contain crucial information, even if you have unsubscribed.

What next?

Thanks for using Oura. We have made the changes and improvements so that you can keep finding value in what we do. Please read through the Privacy Policy and let us know that you have read and agree to the new Privacy Policy and Terms of Use. You can do it by signing into Oura Cloud.

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